2026 Shop Local Business Participation & Resources
Let's make this holiday season local!
MainStreet Oceanside and the City of Oceanside are bringing together multiple opportunities to help promote Downtown Oceanside businesses this holiday season.
From holiday gift features and shopping incentives to community storytelling and giving back, Shop Local Oceanside is designed to help connect your business with shoppers and celebrate the unique businesses that make our downtown special.
Explore the opportunities below to learn more about each program and let us know how you'd like to participate!
All Shop Local Oceanside programs are completely free to participate in! There are no participation fees, just opportunities to showcase your business, connect with shoppers, and support our local community.
Small Business Saturday
Nov 28
Small Business Saturday is an opportunity to shine a spotlight on the locally owned businesses that make Downtown Oceanside special.
We're planning a special promotional push around Small Business Saturday to encourage residents and visitors to shop small and support our local business community.
To participate, all you need to do is sign-up and let us know what you have planned and we'll include you in our campaign!
Participating businesses may be highlighted through MainStreet Oceanside's social media, email marketing, and other campaign promotions.
Small Business Saturday: November 28, 2026
Downtown Oceanside Holiday Gift Guide
Our 2026 Holiday Gift Guide will showcase unique products, gift ideas, and local favorites from Downtown Oceanside businesses.
This digital guide will help shoppers discover local businesses and find thoughtful gifts for everyone on their list.
To participate, use the sign-up form to submit your business information and details about products or services you'd like featured.
BONUS: BEST OF OCEANSIDE SHOPPING
This year we are creating a Best Of Voting System within the gift guide! Community members will have an opportunity to vote for their favorite local businesses across various categories.
Guide Launch: November 28, 2026
Campaign Period: November 28 – December 31, 2026
Holiday Passport Program (Nov 29-Dec 24)
We're making holiday shopping even more rewarding with our digital Shop Local Oceanside Holiday Passport!
Powered by Proxi, the passport encourages shoppers to explore participating Downtown Oceanside businesses, make local purchases, and earn rewards along the way.
How shoppers earn rewards:
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Visit 10 participating locations for an entry into a Downtown shopping bundle drawing.
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Make purchases at 3 different participating Downtown businesses to earn a guaranteed prize.
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Make a single purchase of $100 or more at one participating Downtown business to qualify for a higher-value prize.
The passport gives shoppers another reason to discover new businesses, visit their favorite spots, and keep their holiday spending local.
Passport Launch: November 28, 2026
Campaign Period: November 28 – December 31, 2026
Local Business Spotlight
Stories
Every local business has a story worth sharing. This holiday season, we're highlighting the people, passion, and unique offerings behind Downtown Oceanside businesses.
Through our local business storytelling campaign, we'll feature select businesses and share what makes them special with the Oceanside community.
We're especially interested in discovering unique businesses, interesting products, inspiring owners, and stories that people might not know about!
Let us know if there's a story you'd love for us to share!
Selected businesses may be featured through MainStreet Oceanside's social media, website, and other marketing channels.
Ready to get involved?
Complete our business interest form to let us know which programs you'd like to participate in. You can select one opportunity or several!
Our team will review submissions and follow up with additional information, next steps, and any materials needed for participation.
COMPLETE THE BUSINESS INTEREST FORM
Please note: Submitting the interest form does not guarantee inclusion or placement in a specific campaign feature. MainStreet Oceanside will review submissions and make every effort to accommodate participating businesses based on campaign needs and available opportunities.
Questions? Contact courtney@mainstreetoceanside.com or call us at (760) 754-4512 to learn more!
