’TIS THE SEASON TO SHOP LOCAL
Small Business Saturday, Nov. 29-Wednesday, Dec. 24, 2025, Oceanside, California
’Tis the Season to Shop Local is a fun, distinctly local holiday celebration inviting our community to explore Oceanside retail establishments and to shop local this holiday season.
Nov. 29-Dec. 24
Take our challenge to shop, eat, and play local this holiday season! Simply use our digital passport and check in at 10 or more district shops, restaurants, and businesses from Small Business Saturday through Dec. 24, for a chance to win local prizes. Shop local for the holidays and get rewarded!
The Downtown Oceanside Ultimate Gift Guide
Show your love for local! Check out the 2025 Downtown Gift Guide highlighting great deals and experiences downtown this season. Click on the digital flipbook below to see fun and creative ideas for this season's holiday shopping.
Thank you for supporting local businesses!
Check out the Specials at Participating Businesses
Click on the map point or tile below to see special offers.
Downtown Oceanside Holiday Events
Nov. 29-Dec. 24
Take our challenge to shop, eat, and play local this holiday season! Simply use our digital passport and check in at 10 or more district shops, restaurants, and businesses from Small Business Saturday through Dec. 24, for a chance to win local prizes. Shop local for the holidays and get rewarded!
Nov. 29-Dec. 24
These events and specials at participating 'Tis the Season to Shop Local businesses are sure to add some festive fun and Christmas cheer to your holidays.
HOLIDAY TREE LIGHTING CEREMONY & GIFT MARKET
Dec. 4, 5-9 p.m.
During this special Sunset Market, Oceanside will welcome the holiday season with the Holiday Tree Lighting Ceremony at 6 p.m. at Regal Cinema Plaza. This annual event will be filled with activities for the whole family. Kids can visit with Santa from 6 pm - 9 pm, create a craft, and much more.
SUNSET MARKET'S HOLIDAY GIFT MARKETS
Dec. 4, 11, and 18
Discover eclectic holiday gifts from 200 artisans and merchants at San Diego County’s top weekly food and music street market. Every Thursday in December, enjoy one-stop shopping and dining with hot food from around the world, plus gourmet holiday goodies, live music, kids activities, and more.
ABOUT ’TIS THE SEASON TO SHOP LOCAL
Winner of the 2019, 2021 and 2022 Small Business Saturday Neighborhood Champion Innovation Contest by Main Street America and American Express, ’Tis the Season to Shop Local is an annual holiday campaign to support local retail businesses and artisans by encouraging residents and visitors to shop local during the holiday season. The campaign is a partnership between MainStreet Oceanside, the City of Oceanside Economic Development, and the County of San Diego Community Enhancement Program.