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’TIS THE SEASON TO SHOP LOCAL
Small Business Saturday, Nov. 29-Sunday, Dec. 24, 2025
Oceanside, California
’Tis the Season to Shop Local is a fun, distinctly local holiday celebration inviting our community to explore Oceanside retail establishments and to shop local this holiday season. From Small Business Saturday, Nov. 29, through Wednesday, Dec. 24, 2025, this award-winning lineup of holiday programs and events will kick off with a digital shopping passport and scavenger hunt on Small Business Saturday, followed by shop-and-win events, a tree lighting celebration, and weekly holiday markets — all amid the glow of holiday decorations and lights and the cheerful sounds of holiday music.
Kick Off Small Business Saturday in Downtown Oceanside!
Join us for a free community kick-off event to celebrate and support our local businesses before Small Business Saturday on Saturday, November 29th! Get ready for a day of fun, treats, and exciting giveaways.
Event Details:
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Date: Saturday, November 29th
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Time: 10:00 am – 1:00 pm
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Location: Oceanside Civic Center (300 N Coast Hwy, Oceanside, CA 92054
What's Happening:
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Free Giveaways: The first 200 attendees will receive a free giveaway! Be sure to arrive early.
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Warm Treats: Enjoy free hot cocoa and coffee to keep you cozy while you shop.
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Family Fun: We'll have free kids crafts and an exciting scavenger hunt with prizes!
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Support Local: Learn about all the wonderful small businesses participating in Downtown Oceanside for Small Business Saturday.
Don't miss out on this fun, free event! See you at the Civic Center!
Nov. 29-Dec. 24
Take our challenge to shop, eat, and play local this holiday season! Simply use our digital passport and check in at one or more district shops, restaurants, and businesses from Small Business Saturday through Dec. 24, for a chance to win local prizes. Shop local for the holidays and get rewarded!
Nov. 29-Dec. 24
These events and specials at participating 'Tis the Season to Shop Local businesses are sure to add some festive fun and Christmas cheer to your holidays.
Downtown Oceanside Holiday Events
HOLIDAY TREE LIGHTING CEREMONY & GIFT MARKET
Dec. 4, 5-9 p.m.
During this special Sunset Market, Oceanside will welcome the holiday season with the Holiday Tree Lighting Ceremony at 6 p.m. at Regal Cinema Plaza. This annual event will be filled with activities for the whole family. Kids can visit with Santa from 6 pm - 9 pm, create a craft, and much more.
SUNSET MARKET'S HOLIDAY GIFT MARKETS
Dec. 4, 11, and 18
Discover eclectic holiday gifts from 200 artisans and merchants at San Diego County’s top weekly food and music street market. Every Thursday in December, enjoy one-stop shopping and dining with hot food from around the world, plus gourmet holiday goodies, live music, kids activities, and more.
ABOUT ’TIS THE SEASON TO SHOP LOCAL
Winner of the 2019, 2021 and 2022 Small Business Saturday Neighborhood Champion Innovation Contest by Main Street America and American Express, ’Tis the Season to Shop Local is an annual holiday campaign to support local retail businesses and artisans by encouraging residents and visitors to shop local during the holiday season. The campaign is a partnership between MainStreet Oceanside, the City of Oceanside Economic Development, and the County of San Diego Community Enhancement Program.